PRIVACY POLICY

Last Updated: August 13, 2026

SOT. Boutique ("SOT. Boutique," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit our website, make a purchase, communicate with us, sign up for marketing, or otherwise interact with our online store and services.

By using our website and services, you acknowledge the practices described in this Privacy Policy.

1. PERSONAL INFORMATION WE COLLECT

Depending on how you interact with our store, we may collect information such as:

• Your name

• Billing and shipping address

• Email address

• Telephone number

• Order and purchase history

• Shopping cart information

• Account information, if you create an account

• Customer service communications

• Marketing preferences

• Device and browser information

• IP address

• Information about how you interact with our website

• Information collected through cookies, pixels, analytics technologies, and similar tools

• Information you choose to provide through reviews, forms, promotions, or other features of our store

Payment information may also be collected and processed by Shopify and our payment service providers in connection with your purchase.

2. HOW WE USE YOUR INFORMATION

We may use personal information to:

• Process and fulfill orders

• Process payments

• Arrange shipping and delivery

• Handle returns and customer service requests

• Maintain and improve our website and services

• Communicate with you regarding your orders or account

• Detect, investigate, or prevent fraudulent or unauthorized activity

• Understand how customers use our website

• Measure the effectiveness of our marketing

• Personalize your shopping experience

• Send marketing emails or text messages when permitted

• Advertise and promote our products

• Comply with applicable legal obligations

• Protect our business, customers, and legal rights

3. EMAIL AND TEXT MESSAGE MARKETING

If you choose to sign up for our marketing communications, we may use your contact information to send you emails or text messages about SOT. Boutique, including products, updates, and other information we think may interest you.

You may unsubscribe from marketing emails by using the unsubscribe option included in those messages.

You may opt out of marketing text messages by following the opt-out instructions included in our text messages.

Opting out of marketing communications does not prevent us from sending non-marketing communications when necessary, such as information concerning an order you placed.

4. SHOPIFY

Our online store is powered by Shopify.

Shopify provides the ecommerce technology that allows us to offer our products and services online. Shopify may process personal information in connection with providing these services to us.

Information processed through Shopify is handled in accordance with Shopify's applicable privacy practices and security measures.

5. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to third parties that help us operate our boutique and provide services to you.

These may include:

• Shopify

• Payment processors

• Shipping and fulfillment providers

• Email and SMS marketing providers

• Website and ecommerce applications

• Customer service providers

• Analytics providers

• Advertising and marketing providers

• Fraud prevention and security providers

• Professional advisers and other service providers

These companies may process information as necessary to perform services on our behalf or as otherwise permitted by applicable law.

We may also disclose information when required by law, to respond to valid legal requests, to protect our rights or the rights of others, or in connection with a merger, acquisition, financing, sale, or transfer of all or part of our business.

6. ADVERTISING, ANALYTICS, COOKIES AND SIMILAR TECHNOLOGIES

Our website and the services we use may use cookies, pixels, tags, and similar technologies.

These technologies can help us operate our website, remember preferences, understand website traffic and customer interactions, measure marketing performance, and support advertising.

We may use services such as Google Analytics and Meta technologies, including the Meta Pixel, along with technologies provided through Shopify and other service providers.

Depending on your device, browser, location, and applicable law, you may have options for controlling certain cookies or uses of your information.

Please note that disabling certain cookies may affect how some features of our website function.

7. INTEREST-BASED AND TARGETED ADVERTISING

We may use advertising services to understand the effectiveness of our advertising and to show advertisements that may be more relevant to potential or existing customers.

In connection with these activities, information about your interactions with our website may be collected or disclosed through cookies, pixels, or similar technologies.

Depending on applicable law, certain uses or disclosures of personal information for targeted advertising may give you additional privacy choices or rights.

8. THIRD-PARTY SERVICES AND LINKS

Our store may use third-party applications, integrations, and service providers.

These third parties may process information according to their own privacy policies and practices. We encourage you to review the privacy policies of third-party services you interact with.

Our website may also contain links to websites operated by others. We are not responsible for the privacy or security practices of websites that we do not control.

9. DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing our services, maintaining business and transaction records, resolving disputes, preventing fraud, and complying with legal, tax, accounting, and other obligations.

Retention periods may vary depending on the type of information and the reason it was collected.

10. SECURITY

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no website, electronic transmission, or method of electronic storage can be guaranteed to be completely secure. You should use appropriate care when providing information online and protect your account credentials, if applicable.

11. YOUR PRIVACY RIGHTS AND CHOICES

Depending on where you live and applicable law, you may have certain rights concerning your personal information.

These may include the right to request:

• Access to certain personal information we maintain about you

• Correction of inaccurate personal information

• Deletion of certain personal information

• Information about how your personal information is used or disclosed

• A copy of certain personal information

• Opt-out choices relating to certain uses or disclosures of personal information

These rights are subject to applicable legal requirements, limitations, and exceptions.

To submit a privacy request, contact us at customercare@sotboutique.com.

We may need to verify your identity before completing certain requests.

12. CHILDREN'S PRIVACY

Our website and services are not intended for children, and we do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information to us improperly, please contact us so we can review the request and take appropriate action.

13. UNITED STATES CUSTOMERS

SOT. Boutique currently sells to customers in the United States.

Privacy rights may vary depending on the state in which you live. Where applicable state privacy law provides you with specific rights regarding your personal information, we will process eligible requests in accordance with applicable law.

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices, technology, services, or legal requirements.

When we update this Privacy Policy, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

15. CONTACT US

If you have questions about this Privacy Policy, would like additional information about our privacy practices, or would like to submit a privacy request, please contact us:

SOT. Boutique
Attn: Privacy Compliance
2606 N Main
Hutchinson, Kansas 67502
United States

Email: customercare@sotboutique.com